About Us

A Family-Owned Real Estate Agency with a Unique Approach

We are a family-owned real estate agency that takes a refreshingly different approach to home selling.  We’ve challenged traditional methods and pioneered a process that places the vendor’s best interests at the forefront of every real estate transaction.

As a unified team, we hold ourselves to the highest standards of excellence, care, and integrity within the real estate industry.  We will never inflate appraisal ranges to win listings or carry out standard real estate practices like open homes, which we believe is not the best way to show your home to buyers.

Our mission extends beyond merely selling homes; it’s about selling homes better.  Our unwavering commitment is to represent homeowners with the utmost professionalism, striving for the best possible outcomes in the market while treating buyers and renters with genuine kindness and respect.

If you are considering selling your home, we’d love to discuss your goals and how our service can help you.

Empowering Homeowners: The WISE Approach to Real Estate Excellence

We are committed to excellence in residential real estate sales and property management, and our distinct approach, the WISE way, is at the heart of our service. The core values of We Inform, Support, and Educate are the foundation of our approach, ensuring successful real estate transactions for homeowners.

We cringe when homeowners get tricked into selling with agents who promise the world but deliver disappointment after signing with them.  Deceptive practices are all too common in the industry and are a driving reason why we started our business in 2014.  Ultimately, these tactics often leave homeowners with less money in their pockets and their properties lingering on the market for longer than expected.  Our approach is founded on the belief that if people knew better, they could do better.  That’s why we inform, support & educate our home sellers before signing with us about the pitfalls in real estate, how to avoid them and how to benefit by not using them. It’s all about selling the wisest way possible to have certainty that you have achieved the highest and best offer in the market.

Find out more information about our WISE approach

Private Sales & Private Inspection Specialists

Our specialization lies in the art of private sales and sales by private negotiation, where we diligently work to achieve the best possible offers for our vendors.

We showcase properties through private inspections, connecting homes with qualified buyers who appreciate our personalised service.  With a focus on providing an exceptional experience for the buyer, private inspections offer an additional advantage by shielding potential buyers from external influences.

Our unique offer process prioritizes transparency, conducting negotiations on speaker phone live in front of the homeowner.  This distinctive method places the vendor in complete control, allowing them to hear the buyer’s feedback firsthand.  Fully informed, the vendor holds the reins to accept, reject, or negotiate with the buyer, empowering them to make well-considered decisions.

Finding Home: A Personal Journey as Buyers, Renters and Sellers

Since our marriage in 2001, we have lived in over twenty-one homes, navigating building new houses, renovations, rentals, and selling properties. After numerous adventures, we’ve finally found our forever home. These experiences have served as valuable lessons, providing insights into the complexities of buying, renting, and selling homes and understanding the challenges that others can face in the process.

A Different Perspective: Beyond Your Local Agent

Throughout our decade-long journey in the real estate industry, we’ve shattered the notion that an agent must be local to sell property successfully.  With the power of technology at our fingertips, buyers can explore listings from anywhere, rendering geographical boundaries a thing of the past.  The map below identifies the suburbs and areas in which we have sold.

 

From time to time, we are asked by sellers if locality truly matters.  In reality, “local” primarily matters to the “local agent” intent on preserving their territory.  Promoting the local agent is one example of agents being more focused on their interests than yours.  This strategy often works well for ‘local agents’, as having a solid presence in one geographical area can naturally attract more business.  A common saying in the real estate industry is “Boards bring boards”.  Unfortunately, home sellers put their confidence in the agency that appears to dominate the area, not who gets the best results.

While many agents emphasize their local expertise to bolster their business, we’ve chosen a different path.  Our sole objective has always been to meet our clients wherever they need us most.  Whether it’s on a nearby street or across the state, we are committed to providing unparalleled service and expertise, regardless of your location.

Our successful track record spans more than 95 suburbs throughout Victoria.  We’ve sold properties more than 3 hours away and even overseen the sale of property interstate.  We have travelled as far as Indented Heads, Yarra Junction, and Chelsea.  More commonly, we service suburbs within the Mitchell Shire, Macedon Ranges, Whittlesea Council, Banyule and Nillumbik Shire areas.

Unlike franchises and larger agencies, which are constrained by geographical boundaries, we offer a level of flexibility that allows us to go where our clients need us to go.  As long as we can dedicate the necessary time to showcase your property through private inspections, we can sell your home.

For more information about the diminishing importance of being local, please visit our blog post titled Why “Local” is No Longer Important

The Power of Dedication: Why One Agent Can Make All the Difference

In the real estate world, franchise agencies often promote having multiple agents working on your property.  They might argue that the more people involved, the better the chances of selling your home.  However, we believe in a different approach that places unwavering dedication at the forefront of your home-selling experience.

Consider the alternative scenario: multiple agents from the same agency competing for the sale and their respective commissions.  While this may seem like a well-intentioned strategy, it can inadvertently create a gap in the system where agents work against each other rather than in harmony for your best interests.

Using multiple agents to sell your home is akin to baking a cake with several chefs in the kitchen. Each chef might have their own recipe and approach, leading to confusion and a lack of cohesion.  One chef might add extra sugar, while another prefers less, resulting in a cake that lacks consistency and flavour.

Similarly, multiple agents may have different strategies and communication styles when selling your home.  This can produce a less effective selling process.  Just as a cake benefits from a single, skilled baker following a tried-and-true recipe, your home sale can often benefit most from the expertise and dedication of one dedicated agent who can streamline the process and ensure a successful outcome.

Our belief is straightforward: selling your home only takes one dedicated agent.  Choosing one dedicated agent streamlines the process, ensuring all information comes through a single channel.  This approach leaves no stone unturned in pursuit of a successful property sale.  Your dedicated agent becomes your trusted partner, focused solely on achieving your goals, providing a seamless experience, and ensuring that your best interests are prioritized throughout the entire journey.

Our Office

We are located at 49A High Street, Wallan. The office is open by appointment as we are often “out and about” and in people’s homes.

We previously owned an office on Enterprise Drive in Uni Hill, Bundoora.